50 Leads/Month for Phu Vinh Real Estate Google Ads Campaign
Client: Phu Vinh Real Estate
Key Results
The Challenge
Real estate company with 3 luxury apartment projects in HCMC. Google Ads budget of 100M VND/month but only 15-20 leads/month, cost per lead up to 5-6M VND. Strong competition with major brands like Vinhomes, Novaland. Landing page conversion rate was only 0.3%.
Our Solution
Comprehensive Google Ads optimization: (1) Intent-based campaign structure — separate Search Ads for each project and keyword groups by behavior; (2) Display Network Remarketing — re-engaged website visitors; (3) Landing page redesign with AIDA structure, trust badges, legal info, detailed pricing; (4) Call tracking — monitor and optimize phone conversions from ads.
Detailed Results
Leads increased to 50-60/month, cost per lead dropped to 1.8M VND (65% reduction). Landing page conversion rate reached 1.2%. Total revenue from Google Ads leads reached 15B VND per quarter.
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