Multi-Channel E-commerce: $3.4M Annual GMV Across 4 Marketplaces
Client: BrandVN Official
Key Results
The Challenge
Vietnamese cosmetics brand aiming to scale across multiple marketplaces: Shopee, Lazada, Tiki, TikTok Shop. Operations team lacked multi-channel experience. Each marketplace has different algorithms and policies. Low margins due to high marketplace ad costs.
Our Solution
Multi-channel E-commerce Operation: (1) Centralized inventory through ERP - sync real-time stock across 4 marketplaces; (2) Shopee Ads - target ROAS 4x+, optimize daily; (3) Lazada Ads - focus on Sponsored Discovery; (4) TikTok Shop - 6-hour daily livestreams with 2 KOLs; (5) Tiki - focus organic + Tiki Ads; (6) Cross-channel retargeting with Facebook Pixel; (7) Private label strategy - build separate DTC website with 20% better pricing than marketplaces.
Detailed Results
After 14 months: total GMV reached $3.4M/year (Shopee $1.9M, TikTok Shop $0.9M, Lazada $0.34M, Tiki $0.13M, DTC Website $0.085M). Profit margin increased from 8% to 22% thanks to DTC channel. Operations team scaled from 3 to 8 people. Brand officially in top 10 cosmetics brands on TikTok Shop VN.
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