1 Million Views & 5,000 New Followers for F&B Chain via TikTok
Client: Bep Ngon Viet
Key Results
The Challenge
Restaurant chain with 20 branches in Hanoi and HCMC wanted to boost TikTok marketing to attract young customers (18-30). Low brand awareness on the platform. In-house team lacked TikTok content production experience. Limited marketing budget but needed fast results.
Our Solution
Implemented comprehensive TikTok marketing: (1) Content strategy with 3 content pillars - food review, behind the scenes, viral challenges; (2) Talent development - trained 5 young staff to become TikTok creators; (3) Viral content production - 15-60s video series with trend sounds and hashtags; (4) Influencer collaboration - 10 micro-influencers (10K-50K followers) for food reviews; (5) TikTok Ads - Spark Ads amplifying high-engagement videos.
Detailed Results
After 3 months: 1M total views, 5,000 new followers, 8% average engagement rate. Most viral video reached 200K views. Revenue increased 25% at branches promoted on TikTok.
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