8x Increase in Online Course Enrollment in 6 Months
Client: EduMaster Academy
Key Results
The Challenge
Soft skills training center with 5 years of operation, had a website but very low organic traffic (under 1,000 visits/month). Courses not showing on Google. Competitors were large platforms like Kyna, Unica. Marketing budget 30M VND/month, needed to optimize ROI.
Our Solution
Combined Content + SEO + Google Ads strategy: (1) Built content hub with 60 in-depth articles on personal development, leadership skills, time management; (2) Technical SEO - optimized Course, FAQ, Breadcrumb schema markup; (3) Google Ads Search - targeted long-tail keywords related to specific courses; (4) YouTube Ads - 30-second videos introducing instructors; (5) Email marketing - 5-email nurture sequence.
Detailed Results
After 6 months: organic traffic grew from 1,000 → 8,000/month. Course enrollments increased 8x (from 25 to 200 students/month). CPL dropped from 240K to 85K VND. Online course revenue increased 380%.
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