Building Logistics Website Authority from 0 to 50K Traffic
Client: VietLog Express
Key Results
The Challenge
Newly established logistics company with brand new website, DA = 0. Direct competition with established players having decades of experience like Viettel Post, GHTK, J&T. Needed to build brand awareness and attract B2B customers from SMEs.
Our Solution
Content Hub + Link Building strategy: (1) Built pillar content - 8 in-depth articles on logistics, fulfillment, supply chain; (2) Cluster content - 120 articles around sub-topics (B2B shipping, warehousing, customs); (3) Guest posting on 30+ authoritative business news sites; (4) HARO (Help A Reporter Out) - providing expert quotes to journalists; (5) Digital PR - annual logistics industry report releases.
Detailed Results
After 12 months: Domain Authority increased from 0 to 42. Organic traffic reached 50,000 sessions/month. Top 3 Google for 65+ B2B keywords. 150+ B2B leads/month, 8% conversion rate. Brand awareness increased 280% (measured by branded search).
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