150% ROAS Achievement for Beauty Glow Facebook Ads Campaign
Client: Beauty Glow
Key Results
The Challenge
A newly launched cosmetics brand with limited ad budget of 50M VND/month. Previous campaigns achieved only 0.8-1.0 ROAS (no profit). Target customers (women 18-35) had no brand awareness, with very low conversion rate of 0.5% from ads.
Our Solution
Implemented 3-phase Facebook Ads strategy: (1) Brand Awareness — 15-30s video ads introducing brand, bestsellers, lookalike audiences from competitor customers; (2) Remarketing — carousel ads for website visitors with 20% first-order discount; (3) Conversion — conversion-optimized campaigns with audience stacking, A/B testing multiple creatives.
Detailed Results
Campaign achieved average ROAS of 1.5, exceeding 150% target. Monthly orders from ads grew from 200 to 800. Cost per acquisition (CPA) reduced by 45%.
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