App Launch: 100K Downloads in 30 Days
Client: FinTech App VN
Key Results
The Challenge
Vietnamese fintech startup launching personal finance management app. Competing with Money Lover, MoMo, ZaloPay. Launch budget $21K. Need 100K downloads in 30 days to hit ranking milestones.
Our Solution
Multi-channel app launch: (1) Pre-launch (3 weeks) - landing page + email waitlist to 25K emails; (2) PR - 12 articles in major press, 5 podcast interviews; (3) Influencer seeding - 30 micro-influencers (10K-50K followers) in personal finance; (4) Facebook + Instagram Ads - video ads with social proof; (5) Google App Campaigns - universal; (6) TikTok - 50 UGC videos in 2 weeks; (7) Referral program - $2 for both referrer and referred user.
Detailed Results
After 30 days: 112,000 downloads (12% above target). Top 3 Finance App in VN App Store in week 2. D7 retention: 42% (top 10% of industry). Average CAC $1.85. Featured by Apple App Store 2 times. Total marketing cost: $20.4K. Valuation increased 35% after successful launch.
Want similar results?
Free 30-min consultation — we'll analyze your situation and propose a tailored strategy.
📞 Get Free Consultation