Digital Transformation for Top 5 Regional Auto Dealer
Client: AutoWorld South
Key Results
The Challenge
Authorized Toyota, Honda dealer with 2 showrooms. Low lead quality - 70% Facebook leads not qualified. Long sales cycle 2-4 weeks. Strong competition with similar pricing, differentiation through service. Need digital marketing to increase show-room visits and test drive bookings.
Our Solution
Full-funnel automotive marketing: (1) Google Ads - target keywords like "buy [model] car", "[model] 2026 price", test drive booking; (2) Facebook Lead Ads - short consultation forms with CRM auto-response within 5 minutes; (3) YouTube - in-depth car review videos 10-15 min; (4) SEO landing page per car model with Car, FAQ, comparison schema; (5) Email nurture - 7-email sequence by stage (interest → consideration → test drive → purchase); (6) Retargeting with dynamic ads showing previously viewed cars.
Detailed Results
After 10 months: test drive bookings increased 220% (80 to 256/month). Lead-to-sale conversion increased from 8% to 19%. Cost per sale decreased 42%. Showroom foot traffic increased 65%. Total sales up 38% YoY. Won "Best Digital Marketing Dealer" award from manufacturer 2026.
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