Top 1 Google Maps for 12-Clinic Dental Chain
Client: SmileCare Dental
Key Results
The Challenge
A dental clinic chain with 12 branches in HCMC and Hanoi. Each branch needed to rank in Google Maps for its local area. Strong competition from established clinics that had invested in Google Maps long-term. Online-sourced patients contributed less than 10% of total, depending on traditional advertising.
Our Solution
Local SEO for the chain: (1) Google Business Profile optimization for 12 branches - categories, attributes, photos, posts; (2) Citation building - 200+ citations on medical, local platforms; (3) Review generation - campaign to get 5-star reviews from satisfied patients, average rating reached 4.8 stars; (4) Local content - branch-specific landing pages with LocalBusiness schema; (5) Geo-targeted ads - Google Ads targeting 5km radius around each clinic.
Detailed Results
After 4 months: 12/12 branches achieved Top 3 Google Maps for keywords like "dental clinic near me", "dental clinic in [district]". Online-sourced patients increased 240% (from 8% to 27%). Total phone calls from Maps increased 6x. Revenue per branch increased 35% on average.
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